28 January 2024 is Data Protection Day (or Data Privacy Day outside of Europe), which marks the anniversary of the Council of Europe’s Convention 108. Data Privacy Day encourages the global community to think about the importance of respecting privacy, safeguarding data, and enabling trust. In an increasingly connected and digitized world, where data protection, privacy and cybersecurity regulation are rapidly evolving, the work of the global data community is more vital, and more challenging, than ever.

Our Baker McKenzie team outlined our top data predictions for 2024 here, taking in AI, cybersecurity, cross-border data transfers, the importance of data and cyber risks in transactional activity, and new and developing data privacy and cybersecurity regimes across US states, Latin America and Asia Pacific.

We’ve also updated and expanded our Global Data Privacy & Cybersecurity Handbook, which provides detailed overviews and allows a comparative perspective of the increasingly complex and sophisticated data privacy and cybersecurity standards in over 50 countries. The responses to this year’s update bear out our predictions, and key insights include:

  • More than 80% of jurisdictions anticipate change to key data privacy and cybersecurity laws in the near future
  • Artificial intelligence will, of course, be a key area of focus for 2024. At least 30 jurisdictions already have restrictions or requirements in place relating to profiling and automated decision making, including AI, and nearly 30 have other laws in progress.
  • Cyber resilience will continue to attract regulatory scrutiny in 2024. A large majority of jurisdictions reported regulatory activity relating to cybersecurity in 2023, and not just from privacy regulators: 2023 saw regulatory interest from securities, financial services, health, critical infrastructure, telecoms and network information security regulators across regions.

Finally, some of our global data practitioners reflect on what they are most looking forward to in 2024 in privacy and cybersecurity in this short video.

We wish you all a happy Data Privacy Day, and look forward to an exciting, challenging and rewarding 2024.

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Anne-Marie Allgrove is a partner in the Sydney office of Baker McKenzie. She is the Global Chair of the Firm’s IP, Data and Technology Practice. Anne-Marie is recognised in both Chambers and The Legal 500 as a leading individual and was named a Best Lawyer of the Year for Privacy and Data Security in 2020.

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Anne is a partner based in Sydney. Her practice focuses on IT and telecommunications supply arrangements; understanding regulatory issues for online, telecommunications and IT businesses (in particular for data management); and trade regulatory and commercial contracting advice.

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Adrian is the Head of the Firm's Asia Pacific Technology, Media & Telecommunications Group. His practice focuses on advising on online and offline media interests including digital copyright, data and information transfer, content and advertising regulation, consumer protection, defamation, online payment systems and transaction engines, online gambling, website risk minimisation measures, online security and cryptography, securities licensing, and trade marks and domain names.

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Toby Patten is a partner in Baker McKenzie's Technology and Healthcare teams in Melbourne. Toby has more than 20 years' experience in technology, healthcare, privacy and intellectual property commercial law. In addition to his legal qualifications Toby holds a Bachelor of Science (Hons), majoring in biochemistry.

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Caitlin Whale is a partner in the Technology, Communications and Commercial team in Sydney. She advises on technology, outsourcing and commercial law issues. Caitlin advises on technology and rights-specific issues in large corporate and commercial transactions, and has experience in managing multi-territory licensing and divestments for multi-national clients.

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Jay Ruan specializes in corporate and M&A and regulatory advisory matters in China. He has acted for clients across a broad range of industries, and has extensive experience in advising clients on strategic joint ventures and business alliances, corporate-commercial and technology transactions, TMT regulatory matters as well as financial service and insurance regulatory.

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Michael Wang is an associate at Baker McKenzie FenXun (FTZ) Joint Operation Office.

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Marcia Lee is a special counsel in Baker McKenzie's Intellectual Property and Technology group based in Hong Kong. She focuses on privacy/data protection, technology, media & telecommunications, internet regulatory issues, consumer law protection, e-commerce, and healthcare.

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Dominic is Special Counsel in Baker McKenzie's Intellectual Property and Technology Practice Group in Hong Kong.

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Daniel Pardede is a partner in the Mergers & Acquisitions Practice Group and a key contact for Technology, Media & Telecommunications at Hadiputranto, Hadinoto & Partners.

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Kensaku Takase is a partner in Baker McKenzie’s Tokyo office and is the Group Leader of the office's IP/IT/EC Practice Group. Mr. Takase is bilingual (Japanese and English) and focuses on intellectual property law, media law, and information technology law since 1999. He has assisted many companies in various industries with cross-border transactions in the trademark, copyright and design fields.

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Daisuke Tatsuno is a partner in the Firm’s Tokyo office, where he represents leading companies in various intellectual property and information technology matters. He was formerly with the San Francisco office of Baker McKenzie and worked at Warner Bros. Entertainment Inc. Mr. Tatsuno served as speaker on various seminars relating to his field and has authored various publications, including the PLC E-Commerce Practice Manual for the Practical Law Company.

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Andre Gan is a corporate and securities partner who also heads Wong & Partners' Competition Practice Group. His practice areas covers mergers and acquisitions, corporate securities, venture capital and private equity, and competition.

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Bienvenido Marquez III is a partner and head of Quisumbing Torres' Intellectual Property, Data and Technology Practice Group. He also co-heads the Consumer Goods & Retail Industry Group and is a member of the Technology, Media & Telecommunications Group. He participates in initiatives of Baker & McKenzie International of which Quisumbing Torres is a member firm. Bien has vast experience in handling IP enforcement litigation, trademark and patent prosecution and maintenance, copyright, data privacy, information security, IT, telecommunications, e-commerce, electronic transactions, cyber security and cybercrime.

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Ken Chia is a member of the Firm’s IP Tech, International Commercial & Trade and Competition Practice Groups. He is an IAPP Certified International Privacy Professional (FIP, CIPP(A), CIPT, CIPM) and a fellow of the Chartered Institute of Arbitrators and the Singapore Institute of Arbitrators. His practice focuses on IT, telecommunications, intellectual property, trade and commerce, and competition law matters.

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Pattaraphan Paiboon is a Partner at Baker McKenzie's office in Bangkok. Pattaraphan focuses on telecommunications, broadcasting, IT/Communications, cybersecurity, data privacy and protection, and e-commerce law.

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Kritiyanee joined Baker McKenzie in 2013 and is a partner in the Intellectual Property and Technology practice. She has experience in data protection, cyber security, and complex technology matters.

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Manh-Hung Tran is the practice group leader of the Intellectual Property (IP) and Technology Practice Groups of Vietnam offices. For years, he has been constantly ranked as a leading IP lawyer by numerous researchers such as Chambers Global and Chambers Asia. He regularly writes articles concerning pressing legal issues in both English and Vietnamese, and his works have been published regularly in various reputable publications. He has assisted the government in reviewing and revising the IP Law, the IP provisions under the country’s criminal code, the draft e-Transaction Law, and the first draft Personal Data Protection Decree, etc. While Hung's practices run the full gamut of IP work, he also specializes in the Telecommunications, Media, and Technology (TMT) practice, advising multinational corporations on data privacy, monetization, product reviews, AdTech, regulatory and user rights, cybersecurity, e-commerce, offshore social media, digital services, data breach and incidents, and other emerging technologies. He has been assisting international film studios and streaming clients with various film and TV series productions in Vietnam.

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Huyen Minh Nguyen is an Associate at Baker McKenzie Hanoi.

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Maher Ghalloussi is a junior associate in the Firm's Dubai office. He is qualified in France and has worked in Paris and Dubai.

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Dr. Lukas Feiler, SSCP, CIPP/E, has more than eight years of experience in IP/IT and is a partner and head of the IP and IT team at Baker McKenzie • Diwok Hermann Petsche Rechtsanwälte LLP & Co KG in Vienna. He is a lecturer for data protection law at the University of Vienna Law School and for IT compliance at the University of Applied Science Wiener Neustadt.

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Beat König is an associate of Baker McKenzie's IP and Technology Team in Vienna. Beat advises multinational and domestic clients on telecommunications law, software licensing, data protection, IT outsourcing, patent law, trademark law, copyright, cyber security, e-commerce matters and related litigation.

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Alexander is an associate in Baker McKenzie's Vienna office. Alexander advises international and domestic clients in the area of intellectual property and related litigation, including, in particular, trademark, copyright and unfair competition.

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Elisabeth is a partner in Baker McKenzie's Brussels office. She advises clients in all fields of IT, IP and new technology law, with a special focus on data protection and privacy aspects. She regularly works with companies in the healthcare, finance and transport and logistics sectors.

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Caroline Serbanescu is an Associate at the Brussels office of Baker McKenzie.

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Milena Hoffmanová heads the Prague office Pharmaceuticals & Healthcare group. Her practice covers pharmaceuticals and healthcare matters, compliance, general commercial law, administrative law, as well as data protection and privacy law matters.

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Lenka Bešťáková is an Associate at the Prague office of Baker McKenzie. She advises on issues relating to public law regulation and ethical standards, including pharmaceutical and healthcare law. In particular, she focuses on issues relating to privacy and data protection.

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Magalie Dansac Le Clerc is a partner in Baker McKenzie's Paris office. A member of the Firm's Information Technology and Communications Practice Group, she is a Certified Information Privacy Professional (CIPP).

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Prof. Dr. Michael Schmidl is co-head of the German Information Technology Group and is based in Baker McKenzie's Munich office. He is an honorary professor at the University of Augsburg and specialist lawyer for information technology law (Fachanwalt für IT-Recht). He advises in all areas of contentious and non-contentious information technology law, including internet, computer/software, data privacy and media law. Michael also has a general commercial law background and has profound experience in the drafting and negotiation of outsourcing contracts and in carrying out compliance projects.

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Dr. Michaela Nebel is a partner in the Frankfurt office of Baker McKenzie. Michaela advises German and international companies on all aspects of information technology law, data protection law, IT contract law as well as on e-commerce, IT / data litigation related matters. Her practice covers in particular advice of companies on issues concerning domestic and cross-border data privacy law.

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Florian Tannen is a partner in the Munich office of Baker McKenzie. He advises on all areas of contentious and non-contentious information technology law, including internet, computer/software and data privacy law.

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Simone Rieken is a senior associate in Baker McKenzie's Frankfurt office and a member of the Information Technology Practice Group. Prior to joining the Firm, she worked for a large German corporate law firm, focusing on IT and data protection law. She studied law at the University of Trier and at Queen Mary, University of London and clerked in Hamburg and Los Angeles. She advises national and international companies on all aspects of IT and data protection law. She focuses on data protection with regard to direct marketing and related tracking and profiling activities. Another focus of her practice is on IT (outsourcing) projects and agile software developments.

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Csaba Vári is head of the Privacy practice for Baker McKenzie in Hungary and a member of the Intellectual Property and Technology group. He provides comprehensive advice to clients on privacy and cybersecurity matters, from European data protection regulations and local privacy laws to e-commerce and cloud services regulation. His work focuses on advice and support to clients regarding data protection impact assessments, data security incident reporting, and responding to queries from data subjects, as well as representation before regulatory authorities and courts.

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Francesca Gaudino is the Head of Baker McKenzie’s Information Technology & Communications Group in Milan. She focuses on data protection and security, advising particularly on legal issues that arise in the use of cutting edge technology.

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Nathalja Doing is an associate in Baker McKenzie Amsterdam's Intellectual Property, Information Technology & Communications and Commercial practice groups. She is part of its IP and IT subgroups and the multidisciplinary Privacy Team. Nathalja has particular knowledge on various aspects of law and technology, specifically GDPR, platform laws, content regulation and IP.

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Radoslaw Nożykowski is a Counsel in the IP Tech/Compliance &Investigations departments at Baker McKenzie Warsaw office. He has over 15 years of professional experience working for clients from technology, finance, media and healthcare sectors. He is recommended by Chambers Europe and Legal 500 in the area of TMT (including privacy compliance).

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Martyna advises clients on personal data protection and IP law. She is experienced in representing individuals and entrepreneurs in court proceedings. Martyna has also provided current legal consultancy for businesses, including in employment law.

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Janet is a partner and head of the TMT industry group for the Johannesburg office. She has extensive expertise in the Telecommunication and Information technology sector, as well as the Media, Broadcasting and Entertainment industry.

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Patricia Perez joined the Information Technology & Communications Department of Baker & McKenzie in Madrid in 2013. Her prior experience includes working at national law firms in the Corporate and Intellectual Property and Information Technology departments.

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Peder Oxhammar is Head of Baker McKenzie’s Intellectual Property Group in Stockholm. Mr. Oxhammar practices mainly within the field of intellectual property with special focus on patents, contentious matters, strategy and licensing. He advises clients in a wide range of industries in Sweden, including pharmaceuticals, white-goods, electronics, and defense.

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Margarita advises Swedish and international clients on a range of employment and data protection matters.

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William Höglund is a member of Baker McKenzie’s Intellectual Property and Data & Technology Practice Group in Stockholm. William focuses his practice mainly on intellectual property, IT and privacy law.

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Alessandro Celli’s broad experience includes technology-related transaction work, intellectual property and competition law, IT, data protection and cyber risk, commercial litigation, sports and entertainment law. Alessandro regularly advises Swiss and international clients on technology-related national and cross-border transactions (JVs, licences, distribution, sale and purchase of technology or related businesses and brands).

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Johanna Moesch is an associate in the Firm’s Intellectual Property Practice Group in Zurich. Prior to joining Baker McKenzie she worked as an associate and senior associate in a major Zurich law firm and prior thereto as a law clerk in a Swiss district court. She was also a tutor and student research assistant at the University of Basel in the fields of public and private law. Johanna obtained a LL.M. degree from the Tsinghua University (Beijing). She is a member of the International Association of Privacy Professionals (IAPP) and since January 2021 a Certified Information Privacy Professional/Europe (CIPP/E).

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Oleksiy Stolyarenko is the Head of the IT/TMT industry group in the Kyiv office. A counsel focusing on complex IP/IT, copyright, trademarks, patents, domain names, internet & technology matters (including protection of privacy & information), Oleksiy is well versed in issues related to technology transactions, start-ups, innovative services and products. He represents clients before the courts of Ukraine in trademark and patent litigation matters and carries out anti-piracy/anti-counterfeiting campaigns.

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Vin leads our London Data Privacy practice and is also a member of our Global Privacy & Security Leadership team bringing his vast experience in this specialist area for over 22 years, advising clients from various data-rich sectors including retail, financial services/fin-tech, life sciences, healthcare, proptech and technology platforms.

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Ben advises clients in a wide range of industry sectors, focusing in particular on data protection compliance, including healthcare, financial services, adtech, video games, consumer and business-to-business organisations. Ben regularly assists clients with global data protection compliance projects and assessments as well as specific data protection challenges such as international transfers and data security breaches. Ben is also regularly involved in drafting and negotiating data protection clauses in agreements for various clients in a wide range of industry sectors. Ben also regularly advises clients on electronic direct marketing and cookies.

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Robbie began his career as an EU/antitrust lawyer at Baker & McKenzie. In 1990, he joined IBM as an in-house lawyer and later became a law lecturer at King’s College, London. Robbie returned to Baker McKenzie in 1995, becoming a partner in 1998. He has specialized for over 25 years in data protection and telecoms. He is ranked as a Thought Leader for Data - Telecoms & Media by Who's Who Legal. Chambers highlights Robbie for Telecommunications ("He is incredibly supportive and has a wealth of experience in this area").

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Ian Walden is a solicitor and of counsel to Baker McKenzie. He is professor of information and communications law and head of the Institute of Computer and Communications Law in the Centre for Commercial Law Studies, Queen Mary, University of London. Ian has been awarded a Council of Europe Human Rights Fellowship and seconded to the European Commission DG-Industry. He was previously a member of the executive board and trustee of the UK Council for Child Internet Safety, and a member of the Press Complaints Commission and the RUSI Independent Surveillance Review.

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Tamara is an associate in the Data Protection and Cyber team. She has experience advising clients across online media, music, e-commerce, financial services, technology, education and other sectors on a variety of data protection, privacy, product counselling and direct marketing matters.

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Guillermo Cervio is a partner in Baker McKenzie’s Buenos Aires office. Guillermo advises clients on contractual, corporate and information technology and communications (IT/C) matters, as well as regulated areas of law. He has participated in the development of creative solutions from the legal point of view to the challenges that arise in the day to day of technology companies, including how to regulate issues that arise in cyberspace. He has also actively participated in advising telecommunications companies. Over the years, he has also focused on areas of law that include internet, privacy, digital transformation, and cybersecurity matters.

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Valentina Biondi Grane is an attorney at the Buenos Aires office of Baker McKenzie.

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Flavia Rebello is a partner at Trench Rossi Watanabe. Her practice includes data protection, licensing, sourcing and transactions, franchising and e-commerce and Internet. She is also a regional leader for the IPTech practice in Latin America.

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Theo heads Baker McKenzie's Canadian Information Technology/Communications practice and is a member of the Firm's Global IP/Technology Practice Group, and Technology, Media & Telecoms and Financial Institutions Industry Groups.

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Conrad is an IP/Tech Transactions and Privacy lawyer. He works closely with engineers and in-house legal teams to commercialize, protect, and ensure that the most cutting edge ideas and technologies are rolled out lawfully and efficiently.

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Nadia Rauf is a Research Lawyer with the global Information Governance group within Baker McKenzie’s Information Technology & Communications Practice in Canada. She focuses her legal expertise in the areas of information governance, privacy, media/format, cross-border data transfers, and regulatory compliance, among other areas.

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Diego Ferrada has 20 years of experience working on mergers and acquisitions, including stock and asset transactions, as well as project finance transactions.

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Carolina Pardo is a lawyer and specialist in International Contract Law graduated from Universidad de los Andes. She obtained a LL.M. with specialization in International Private Law and Competition Law from the London School of Economics and Political Science. Over 20 years, she has advised major national and international clients on matters related to compliance with data protection, competition and consumer law rules. She has also successfully coordinated and prepared proposals for submission to national authorities on behalf of major industrial groups in Colombia.

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Carlos is one of Mexico's most active privacy, data protection and information security lawyers. He has implemented privacy management compliance programs for over 100 companies, including several Fortune 500 companies. He advises on corporate and commercial matters where privacy is an issue, including e-discovery, FCPA investigations, e-commerce, direct marketing, privacy in the workplace, litigation and M2M communications.

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Daniel Villanueva Plasencia is a member of Baker McKenzie’s Intellectual Property Practice Group in Guadalajara. He has extensive experience in intellectual and industrial property matters, including trademarks, patents and copyrights. Prior to joining the Firm, he was the founding partner of a local firm in Guadalajara.

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Paulina is an associate in the Mexico City office with seven years of experience in the legal field. She specializes in data privacy and security, technology, media, and telecommunications (TMT), as well as e-commerce, and commercial and software contracts. Additionally, she handles matters related to the aeronautical industry. Paulina holds an advanced LL.M. in law and digital technologies from Universiteit Leiden in the Netherlands. Her unique perspective comes from a year spent working abroad in Germany's automotive industry.

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Teresa Tovar is a Partner at Estudio Echecopar. Teresa Tovar is experienced in matters related to the application of the norms of free competition and the regulation of public services and transport infrastructure, both in administrative processes and in consultancy.

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Brian provides advice on global data privacy, data protection, cybersecurity, digital media, direct marketing information management, and other legal and regulatory issues. He is Chair of Baker McKenzie's Global Data Privacy and Security group.

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Cynthia is an Intellectual Property Partner in Baker McKenzie's Palo Alto office. She advises clients across a wide range of industries including Technology, Media & Telecoms, Energy, Mining & Infrastructure, Healthcare & Life Sciences, and Industrials, Manufacturing & Transportation. Cynthia has deep experience in complex cross-border, IP, data-driven and digital transactions, creating bespoke agreements in novel technology fields.

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Lothar has been helping companies in Silicon Valley and around the world take products, business models, intellectual property and contracts global for nearly 20 years. He advises on data privacy law compliance, information technology commercialization, interactive entertainment, media, copyrights, open source licensing, electronic commerce, technology transactions, sourcing and international distribution at Baker McKenzie in San Francisco & Palo Alto.

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Justine focuses her practice on both proactive and reactive cybersecurity and data privacy services, representing clients in matters related to information governance, diligence in acquisitions and investments, incident preparedness and response, the California Consumer Privacy Act, privacy litigation, and cyber litigation.

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Rachel Ehlers is a partner in Baker McKenzie's Intellectual Property and Technology Practice Group, based in the Firm's Houston office. Rachel's practice focuses on technology transactions, data privacy and cybersecurity. She has extensive experience advising clients on data incidents and breach response, cross-border transfers, and data privacy and cybersecurity issues related to mergers and acquisitions.

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Helena practices international commercial law with a focus on assisting and advising technology companies with cross-border transactions, drafting and negotiating commercial agreements, and advising on global data privacy law compliance. Helena also advises software developers, e-commerce companies, and global mobile and web gaming developers on regulatory restrictions, intellectual property, contracting and data privacy.

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Jonathan Tam is a partner in the San Francisco office focused on global privacy, advertising, intellectual property, content moderation and consumer protection laws. He is a qualified attorney in Canada and the U.S. passionate about helping clients achieve their commercial objectives while managing legal risks. He is well versed in the legal considerations that apply to many of the world’s cutting-edge technologies, including AI-driven solutions, wearables, connected cars, Web3, DAOs, NFTs, VR/AR, crypto, metaverses and the internet of everything.

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Cristina focuses her practice on regulatory and transactional issues in global privacy and data protection, including data security, data breach notification, global privacy, website privacy policies, behavioral advertising, cross-border data transfers, and comprehensive compliance programs.

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Maria Eugenia Salazar-Furiati is a Partner at Baker McKenzie's office in Caracas. Her main areas of expertise are: data privacy and cyber security, telecoms, energy and investment protection and arbitration.