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In Artificial Intelligence

Navigating AI’s Impact on Advertising, Marketing and Intellectual Property

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As Artificial Intelligence (AI) continues to shape advertising and marketing, it intersects with key areas of law-competition, consumer protection, privacy, and intellectual property (IP). In Canada, these are governed by competition and copyright legislation, and industry codes. Global regulations, including EU and Colorado AI legislation, further frame how businesses should approach AI usage. In this episode of In Focus, Baker McKenzie’s Adam Aft, co-lead of our North America Technology Transactions team, joins Sarah Mavula and Mike Rubinger to discuss the practical…

In Information Governance

Viewing Intellectual Property Rights Through An Information Governance Lens

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Why are Intellectual Property Rights Important? Organizations that are constantly innovating to create new products (or to improve existing products) will need to consider how they are protecting those newly created (or improved) assets. One of the ways that they can do so is by ensuring that they own the relevant intellectual property rights. Intellectual property (“IP”) refers to a set of intangible assets that, when owned by an organization, legally protect that organization’s creations…

In Digital Transformation

IP x Tech: Protecting Data-driven Products

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Modern tech innovations are often focused on data-driven products, which incorporate mining data and then processing this data using algorithms to enable AI applications to perform what human beings have previously accomplished. In such innovations, there are two valuable commodities – the data itself, and the algorithms/systems that process it and produce a useful result. Today’s Laws The key types of IP relevant to the creation and use of data are patents, copyright and confidential…