As of August 1, 2016, U.S. companies can now self-certify compliance to the EU-U.S. Privacy Shield (“Privacy Shield”) to the U.S. Department of Commerce (see https://www.privacyshield.gov/welcome). Privacy Shield is a new legal mechanism that provides “adequate protection” within the meaning of EU data protection laws for transatlantic data flows to the United States. Privacy Shield replaces the U.S.-EU Safe Harbor Arrangement (“Safe Harbor”) as a key mechanism for EU to U.S. data transfers, as the…