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loyalty programs

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In brief The Colorado Privacy Act (C.R.S. 6-1-1301, et seq.) (the “CPA”) comes into effect on July 1, 2023. Earlier this year, the Colorado Attorney General promulgated final rules for implementing the CPA (4 CCR 904-3) (the “Rules”). The Rules provide insight as to how the Attorney General may interpret and enforce the CPA. In this alert, we highlight several key aspects of the CPA and the Rules to help businesses focus their compliance efforts.…