On 4 May 2020 the European Data Protection Board (“EDPB”) adopted updated guidelines on consent under the GDPR (the “New Guidelines”). The New Guidelines supersede the guidelines on consent originally adopted by the EDPB’s predecessor, the Article 29 Working Party, on 10 April 2018 (the “2018 Guidelines”), and subsequently endorsed by the EDPB. The New Guidelines clarify the EDPB’s position on two specific issues: Cookie Walls – consent is not valid if access to a…