On 10 April 2024, the French National Assembly adopted the Bill on Securing and Regulating the Digital Space (known as the “SREN Bill”), following the Senate’s validation a week earlier. The Bill contains a multitude of provisions, regarding a variety of important topics in the digital realm such as the protection of children online and reducing dependence of French companies on cloud service providers. The bill is expected to become law in the coming weeks.…
1. Background of the case and proceedings in Belgium (a) IAB Europe and real-time bidding in a nutshell The CJEU ruling concerns the Transparency and Consent Framework (“TCF”) that was launched by Interactive Advertising Bureau Europe (“IAB Europe”), a European-level association for the digital marketing and advertising ecosystem. The TCF specifically targets the real-time bidding industry, which is active in the provision of online, automated and instantaneous auctions for the sale and purchase of online…