Alysha Preston, Author at Connect On Tech

Alysha Preston

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In Artificial Intelligence

A New Era of Influence: A Swift Take on Branding, Computer-Generated Influencers and Deepfakes

May 31, 2024 by Cynthia Cole, Alysha Preston and Inez Asante 9 Mins Read

This article was first published in Corporate Counsel Magazine. A New Era of Influence: A Swift Take on Branding, Computer-Generated Influencers and Deepfakes | Corporate Counsel (law.com) A-list celebrities like Taylor Swift are not the only ones leveraging their influence to promote and sell products and services. Streamers, vloggers, and other creatives are using their platforms to influence today’s consumer trends. However, a steep rise in the use of GenAI and computer-generated influencers brings with…

In Digital Media & Content

Modernised UK guidance on social media financial promotions

July 21, 2023 by Sue McLean, Mark Simpson, Alysha Preston, Sarah Williams and Kimberly Everitt 1 Min Read

Social media has become an increasingly vital part of firms’ marketing strategies across industries, and the financial sector – including its growing number of financial influencers or “finfluencers” – is no exception. In light of this trend the UK financial services regulator, the Financial Conduct Authority (FCA), has published a consultation to update its guidance on social media financial promotions. With this new guidance, the FCA wants to ensure its expectations of financial promotions on…