On January 8, 2020 the ICO published its draft Direct Marketing Code of Practice for public consultation, which is open until 4 March 2020. We are summarized the status of the draft code, the key areas which are new compared to the ICO’s current direct marketing guidance, and the next steps. What is the draft code and its status? The Information Commissioner is required to publish a statutory direct marketing code under the Data Protection…
On January 17, 2020, the ICO published a blog post entitled “Adtech – the reform of real time bidding has started and will continue”, which provides an update on key industry changes in relation to Real Time Bidding and the ICO’s approach going forward to the issues identified in its June 2019 report. We previously summarized the key points from the June 2019 report here, as well as an update from the ICO on…
On December 20, the ICO’s Executive Director for Technology and Innovation, Simon McDougall, published a blogpost entitled Adtech and the data protection debate – where next?. It marks six months since the ICO’s Update report into adtech and realtime bidding. What does the blogpost say? The blogpost summarises the ICO’s engagement with the adtech industry over the past six months, including the follow-up to its Fact-Finding Forum attended by industry stakeholders. The ICO’s conclusion is…
On 20th June 2019 the Information Commissioner’s Office (ICO) published its “Update report into adtech and real time bidding” setting out the ICO’s findings and views on data protection practices in the adtech industry. This follows a review by the ICO of the adtech industry including engagement with industry stakeholders. The review focused specifically on real time bidding (RTB) as, according to the ICO, this type of online behavioural advertising appears particularly challenging from a…