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A key part of the EU’s New Deal for Consumers entered into force on January 7, 2020: the Omnibus Directive, which strengthens consumer rights through enhanced enforcement measures and increased transparency requirements. The headline changes introduced by the new Directive are: GDPR-style penalties.A requirement for increased transparency online, in particular for search result rankings and personalized pricing.The extension of consumer rights to “free” digital content and services. EU Member States have two years to transpose…