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In Brand Management

International: What do the first two NFT trademark infringement cases signal for brand owners worldwide

by , , , , , , , and 10 Mins Read

February 2023 saw a landmark decision for brand owners and digital assets, as a first instance court decided the first US case to consider the application of trademark rights to digital artworks linked to Non-Fungible Tokens (NFTs). The decision (detailed in our alert here) centered around “MetaBirkins”: a collection of unique virtual tokens linked to digital faux-fur versions of the coveted Hermès Birkin bag. Hermès sued Rothschild for trademark infringement, dilution and cybersquatting, and the…

In Data Privacy

Podcast Episode: A Glimpse Into Privacy in the Metaverse

by and 1 Min Read

In this episode, Brian Hengesbaugh, Global Chair of Privacy and Security, is joined by Anne Petterd, privacy and cybersecurity partner based in Sydney, as they discuss privacy in the metaverse, highlighting key concerns at the intersection of these two complex and cutting-edge issues. The two explore universal topics of trust, transparency and how they relate to personal data protection in the digital environment. Listen in to hear more about: What is the metaverse? Who controls…

In Tax for Techs

Taxes become more complex when entering the metaverse

by and 6 Mins Read

This article was first published by Bloomberg Tax on 13 September 2022 here. A growing number of companies are moving, or are considering moving, to the metaverse ecosystem to create an immersive digital experience for users. When exploring a move to the metaverse, companies should consider the high-level tax aspects when doing business in this virtual environment. Key Takeaways The metaverse ecosystem is attracting businesses across industries and is no longer limited to companies with…

In Technology, Media & Telecoms

Rise of the metaverse in Vietnam – What’s happening?

by 5 Mins Read

Metaverse is one of the hottest buzzwords in technology today. Given its potential impact on both the real and virtual worlds, developments are being made to accommodate this new technology in multiple facets globally. Particularly, countries in Asia are experiencing strong incentives for the initial exploitation of the Metaverse. For example, investments in Thailand relating to the Metaverse are seen both in the public and private sectors. These investments involve many traditional companies, such as…

In Blockchain

NFTs in metaverse gaming: Taking a view on Regulatory, IP and Transactional implications from a German law perspective

by , and 38 Mins Read

I. Introduction This article focuses on the use of NFTs in metaverses. At first, we will briefly introduce NFTs, particularly in the video games industry. Video games feature vast virtual worlds that are a considerable part of many companies’ metaverse strategy, with many of the major fashion brands bringing their products to video games. Subsequently, we will provide insights concerning two key legal areas for NFTs: financial regulation (Section II) and intellectual property rights (Section…

In Cybersecurity

Metaverse Creators: Beware these Potential Legal Pitfalls

by 6 Mins Read

Whether you are creating new virtual worlds, realities or universes, the digital assets that populate them, or the infrastructure that enable individuals to interact and transact in them, there are numerous legal issues that you may have to navigate. Here are four potential pitfalls that creators of and in the metaverse should avoid. Foregoing Legally Enforceable Contracts. Relying on smart contracts, dapps and other programs exclusively expressed in code to govern transactions between parties can…