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Game Monetization

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As it is currently being reported in many German news outlets, the Federal Review Board for Media Harmful to Minors (Bundesprüfstelle für jugendgefährdende Medien, “BPjM”) has (upon application) opened proceedings to blacklist the mobile game Coin Master for its in-game monetization model which is allegedly targeted towards minors and would involve gambling-like elements. The game came under scrutiny in the wake of several adverse news articles in well-known German magazines and newspapers for its in-game…

The German State Bavaria has published a draft for a new guideline (Draft JuSchRiL) on the interpretation of the Interstate Treaty for the Protection of Minors (JMStV). The JMStV regulates, inter alia, youth protection matters for online media in Germany (including online video games, mobile games and apps). The new guideline – which clearly serves as a reaction to the ongoing loot box and monetization debate – states, among other things, that “advertisement which is…

The “Market Guardian Experts” organization (Marktwächter) of the Consumer Protection Association Rhineland-Palatinate (“CPA RP”) announced that it has sent a cease-and-desist letter to two mobile game providers, Outfit7 Limited and Green Tea Games Limited, for an alleged violation of child-related advertisement laws. According to the CPA RP, the two mobile games offer in-app purchases for a price of up to 109.99 Euros and promote them with obtrusive pop-up advertising throughout the game. 1. Summary and provided arguments Outfit7 Limited received a warning letter…