With a changing digital landscape and emerging data driven technologies, the rules of the Directive on Privacy and Electronic Communications (Directive 2002/58/EC) are in need of updating. The proposed E-Privacy Regulation was intended to address new legal challenges and complement the General Data Protection Regulation (GDPR) in relation to privacy in electronic communications. The first draft of the E-Privacy Regulation was presented in January 2017, with the aim that it would be passed quickly and would apply from May…