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This article was first published in Corporate Counsel Magazine. A New Era of Influence: A Swift Take on Branding, Computer-Generated Influencers and Deepfakes | Corporate Counsel (law.com) A-list celebrities like Taylor Swift are not the only ones leveraging their influence to promote and sell products and services. Streamers, vloggers, and other creatives are using their platforms to influence today’s consumer trends. However, a steep rise in the use of GenAI and computer-generated influencers brings with…

In Brief On May 17, 2024 Colorado Governor Polis signed the landmark Colorado AI Act (Senate Bill 24-205) into law. Colorado is now the first US state with comprehensive AI regulation, adopting a classification system like the European Union’s recent AI Act. The law will take effect February 1, 2026. The law exempts small employers (fewer than fifty full-time employees) from some of its requirements but otherwise requires companies to take extensive measures to protect…

In brief The Canadian Competition Bureau (“Bureau”) has announced a significant initiative to explore the impacts of artificial intelligence (“AI”) on competition in Canada. On 20 March 2024, the Bureau published a discussion paper, entitled “Artificial intelligence and competition” (“Discussion Paper”), and has requested feedback from the public. The Bureau is seeking to better understand how AI can affect competition in Canada. It is also seeking to determine how it can better prepare to address…

On March 18, 2024, the United States Securities and Exchange Commission (the “SEC“) announced that it settled charges against two investment advisers for making false and misleading statements about their purported use of artificial intelligence (AI). This SEC enforcement action marks the latest efforts by securities regulators to combat the adverse effects of “AI washing” and confirms that AI, and particularly “AI washing”, is at the forefront of securities regulators’ minds. What is “AI washing”? “AI washing”…

In brief Surrounded by an improbable retinue of country music stars and state lawmakers, on March 21, 2024 Tennessee Governor Bill Lee signed HB 2091, which amends the state’s right of publicity statute to create the Ensuring Likeness, Voice, and Image Security Act of 2024 (the “ELVIS Act”). The ELVIS Act is billed as the first law to protect “songwriters, performers, and music industry professionals’ voice from the misuse of artificial intelligence.” The ELVIS Act…

On February 13, 2024, the USPTO issued new guidance regarding the patentability of inventions created with the assistance of AI. Issued in response to the “Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence” released by President Biden on October 30, 2023, this guidance has been highly anticipated, in view of the market’s rapid adoption of AI tools in all corners of business, including the creation of inventions and new…

In the past year, news coverage on generative artificial intelligence has dominated headlines. Generative AI offers dominant functionality and opportunities to leverage incredibly powerful algorithms to make new content. One area that business leaders and research and development teams may think to use generative AI is in the realm of new inventions. However, while generative AI offers great potential, it also comes with risk. Below, we discuss patent and other IP considerations related to using…

This past year brought the rapid rise of ChatGPT and other generative AI platforms, accompanied by several noteworthy legal and regulatory developments. 2024 promises to continue with technology advances, making it a pivotal year for businesses navigating global data privacy and cybersecurity risks. Our Baker McKenzie Top 10 predictions for 2024 follow. AI-enhanced cyber threats will increase globally. Threat actors will continue to leverage AI for increasingly sophisticated attacks, exploiting new technologies to enable highly-personalized…

In a month already full of activity with respect to regulation of artificial intelligence (AI) globally, the U.S. Federal Trade Commission (FTC) has continued to assert its role in regulating AI in the US. On November 21, 2023, FTC commissioners unanimously resolved to streamline the FTC’s ability to issue civil investigative demands (CIDs) regarding AI in products and services. FTC staff may now more easily compel release of documents, information, and testimony as part of…

On October 30, 2023, President Biden issued a 63-page Executive Order to define the trajectory of artificial intelligence adoption, governance and usage within the United States government. The Executive Order outlines eight guiding principles and priorities for US federal agencies to adhere to as they adopt, govern and use AI. While safety and security are predictably high on the list, so too is a desire to make America a leader in the AI industry including…