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P2B Enforcement Guidelines Update

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Just over two years since the coming in to force of the Platform to Business Regulation (P2B), we take another look at developments in relation to enforcement action in key EU Member States and the UK. The past year has seen a notable increase in activity in Italy in particular, as well as several instances of enforcement in France and Germany. We also understand that competent authorities in several EU Member States are working on guidance in relation to P2B.

For more details, download our latest update via the link below.

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Helen Brown is a partner in the London IT/Commercial Department. Together with Julia Hemmings, Helen heads up the Consumer and Commercial Advisory Practice. Helen advises on all aspects of offline and online sales to consumers including issues relating to data privacy, sales promotion and advertising with particular focus on the fashion retail and digital media sectors. She has extensive experience of advising and negotiating distribution, agency and franchising agreements. Helen also assists companies on the legal aspects of promotional activities and tie-ups with charities.

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Julia Hemmings is a partner in Baker McKenzie's IT/Commercial Group based in London. Together with Helen Brown, Julia heads up the Consumer and Commercial Advisory Practice. Julia joined the Firm in 2001 and also worked in the Sydney office from March 2006 to March 2008. Julia advises on a broad range of commercial matters. She regularly advises on consumer, marketing, e-commerce and privacy issues in the context of online and offline business activities. Julia’s practice focuses on consumer transactions, particularly in the retail fashion sector, and on the technology side of fast-moving consumer products.

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John is an associate in Baker McKenzie's Intellectual Property and Technology team, based in London. He joined the Firm in 2016 and was admitted as a solicitor in England and Wales in 2018. He is also admitted as an attorney in the state of New York. His practice encompasses aspects of commercial, technology and intellectual property law. He has a particular focus on data protection.

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