Author

Rebecca Lederhouse

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In today’s digital economy, companies are seeking ways to leverage the data they collect. From contracts to privacy and intellectual property, there are many issues at stake for which businesses should seek guidance to avoid common pitfalls and adhere to best practices. Another equally relevant business opportunity: using influencers on social media to boost brand recognition and sales. This session will also cover the mistakes to avoid in the increasingly scrutinized field of influencer advertising,…