The Austrian Data Protection Authority, headed by the chair of the European Data Protection Board (EDPB), provided a clear way forward for advertising-based business models.Following a complaint against an Austrian newspaper, the Austrian Data Protection Authority (DPA) decided that the prohibition on making the provision of a service conditional on consent (“coupling prohibition”; Article 7(4) GDPR) can effectively be circumvented by additionally offering a consent-free equivalent service for a reasonable remuneration (case no. DSB-D122.931/0003-DSB/2018; the…