In today’s digital economy, companies are seeking ways to leverage the data they collect. From contracts to privacy and intellectual property, there are many issues at stake for which businesses should seek guidance to avoid common pitfalls and adhere to best practices. Another equally relevant business opportunity: using influencers on social media to boost brand recognition and sales. This session will also cover the mistakes to avoid in the increasingly scrutinized field of influencer advertising, including case studies from the food and beverage industry.

Join the Food & Beverage Forum of the Executives’ Club to learn more about the need-to-know factors companies should consider when deploying plans to monetize data. Hear Baker McKenzie‘s practitioners present industry case studies and lead interactive breakout sessions for audience Q&A.

Date and time: Thursday, October 22; 8 am to 9 am CDT

This will be an interactive Zoom session. Please be prepared to join us and participate on video. For more information, click here.

Author

Adam Aft helps global companies navigate the complex issues regarding intellectual property, data, and technology in M&A and technology transactions. He is the lead in Chicago for the Firm’s Technology, Media, and Telecom industry group.

Author

Rebecca helps clients register, protect and enforce their intellectual property in the US and abroad. Prior to joining Baker McKenzie, Rebecca was a partner at an international law firm and more recently was in-house counsel at a large retailer where she handled brand strategy, brand managing and re-branding initiatives.

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